Leinos
Bringing eco-friendly values to life: Leinos Naturfarben website redesign
Project Overview
For LEINOS Naturfarben, a brand known for its eco-friendly paints, the website received a complete transformation.
The project aimed to bring the outdated design in line with current standards, revitalizing the brand’s online presence by aligning it more closely with its core values of sustainability, eco-consciousness, and health.
The new design features a fresh, modern look, updated branding, and a user-centric approach that better communicates the company’s Unique Selling Proposition (USP) of offering eco-friendly and allergy-sensitive paint solutions for a healthier home and planet.
1. Objective
The primary objective of the redesign was to modernize the outdated design while elevating the brand’s visual identity.
This included refreshing the brand’s color palette and logo to better reflect its eco-friendly mission, as well as enhancing the overall layout and usability of the website.
The goal was to create a more engaging, intuitive, and informative experience for users who prioritize environmentally friendly products, while bringing the design up to current standards of aesthetics and functionality.
2. Scope
Redesign the homepage and key subpages to better highlight the product line while creating a more contemporary, visually appealing experience.
Revamp the brand’s visual identity with an eco-conscious color palette and a sleek, modernized logo that aligns with its sustainability focus.
Optimize the overall site structure for smoother navigation, ensuring users can easily explore paint options, product details, and access informational articles.
Add a dedicated section for educational content and inspiration, featuring articles, design tips, and case studies to engage and inform users.
3. Target Audience
The target audience for LEINOS Naturfarben’s website includes environmentally conscious homeowners, interior designers, and professionals in the construction and design industries who prioritize sustainable, non-toxic, and allergy-friendly products.
The redesign aims to appeal to users looking for high-quality, eco-friendly paints for both indoor and outdoor use.
4. Research
Before beginning the redesign, we conducted in-depth research into industry trends, competitor analysis, and customer behavior.
Surveys and user testing revealed that customers were looking for clearer product categories, simplified navigation, and a more aesthetically pleasing design that reflects the eco-conscious values of the brand.
The research showed that users highly valued sustainability, product transparency and ease of use when interacting with a brand online.
User Feedback
The team at LEINOS Naturfarben was highly satisfied with the outcome of the redesign. They praised the modernized design for aligning perfectly with their brand’s eco-friendly mission and values. The refreshed color palette, inspired by nature, successfully reflects their core message, which was one of their main goals for the project.
LEINOS also noted how the streamlined site structure significantly improved usability, making it easier for their customers to explore products and access relevant information. The updated visuals and clean layout contributed to a more professional and appealing online presence, which they believe will help them stand out in the market.
More Work
Medly
Web Design