Parents Compass
Helping parents build stronger relationships with their children
Project Overview
Parents Compass is a digital product aimed at helping parents build stronger relationships with their children through a tailored quiz.
The landing page is designed to engage users and encourage them to take the quiz, offering them personalized insights and guidance to improve their parenting skills.
1. Objective
Our primary objective was to create a user-centered, visually appealing landing page for Parents Compass that highlights the benefits of the quiz and drives conversions.
We aimed to communicate the product’s value clearly, guide users through the page with intuitive design elements, and ensure the call-to-action was compelling enough to increase sign-ups.
2. Scope
The project scope included designing the entire user interface of the landing page, ensuring it was optimized for user engagement and ease of use. We focused on crafting a responsive design that works seamlessly across desktop, tablet, and mobile devices.
The scope also involved creating content that clearly outlined the benefits of Parents Compass, paired with a design that maximized user engagement and conversions.
3. Target Audience
The target audience for this project consists of parents and guardians looking to enhance their relationships with their children. Typically, these individuals are between 25-45 years old, comfortable with using digital tools, and looking for simple, actionable guidance on parenting.
Our design approach was tailored to appeal to this audience by providing a friendly, professional, and easy-to-navigate experience.
4. Research
We conducted extensive research to shape the design process, starting with a competitive analysis of similar parenting tools and platforms. Additionally, we interviewed parents to understand their pain points and what they value in a product like Parents Compass.
Our research revealed that personalization, clear guidance, and ease of use were key factors, which we incorporated into the design through simple navigation, strong messaging, and a clear, action-oriented user flow.
User Feedback
Through user testing, we received positive feedback from parents who appreciated the clean and approachable design of the landing page. They found the call-to-action buttons clear and compelling, with the quiz positioned as a valuable and easy-to-use tool.
Parents noted that the layout was intuitive, making it easy to understand how Parents Compass could help them, and they felt confident in engaging with the product. Overall, the feedback validated our design choices and approach.
