Stilloo Travel
Unique escapes: designing an intuitive website for Stilloo Travel
Project Overview
Stilloo Travel is a brand promoting unique and extraordinary accommodations around the world.
The goal of the design project was to create an intuitive, visually appealing website that offers a seamless user experience with a focus on simple navigation and easy access to its distinctive offerings.
The website was designed to highlight four main categories—Water, Forest, Lowland, and Mountain—and showcase a wide variety of unique accommodation types, such as cabins, beach houses, and castles, through an engaging carousel layout.
1. Objective
The primary objective of this project was to design a user-friendly website that reflects the adventurous spirit of Stilloo Travel.
A key focus was placed on creating a simple and efficient search function that allows users to quickly find and book their ideal stay.
Another critical goal was to emphasize the four main accommodation categories while also drawing attention to the selection of unique lodging options through an interactive, carousel-style display.
2. Scope
Design a homepage that highlights the beauty and uniqueness of Stiloo Travel’s offerings, with prominent focus on the main accommodation categories (Water, Forest, Lowland, Mountain).
Implement an easy-to-use search bar that allows users to filter their preferences by location, dates, budget, and more, ensuring a smooth booking process.
Create a carousel-style section that showcases the variety of unique accommodation types such as beach houses, bungalows, cabins, castles, and houseboats.
Ensure mobile responsiveness to deliver a consistent user experience across all devices.
Simplify the navigation to ensure users can easily find information about accommodations and access the booking options.
3. Target Audience
Stilloo Travel’s target audience includes adventure-seekers, nature enthusiasts, and travelers who are looking for unique, off-the-beaten-path accommodations.
The site is tailored for those who want to experience something different from traditional hotels and are interested in staying in locations surrounded by natural beauty or distinctive settings like treehouses, cabins, or houseboats.
4. Research
The research phase included analyzing competitor travel platforms, user preferences, and emerging trends in the travel industry, particularly around alternative accommodations.
Surveys and user interviews helped reveal the importance of a streamlined booking process and easy navigation, as well as the appeal of visually highlighting the various unique lodging options.
This research informed the decision to create an interactive carousel and place strong emphasis on the search functionality.
User Feedback
The client was highly satisfied with the website design and users responded positively to the layout, particularly the search functionality, which was frequently praised for its simplicity and efficiency.
The carousel feature also received great feedback for effectively showcasing unique accommodations in a visually engaging way. Users reported an improved overall experience in exploring and booking their stays, contributing to increased site engagement and bookings.
More Work
Parents Compass
Web Design