Welthee
Gradients can range from simple transitions to more complex ones
Project Overview
For the Welthee brand, the landing page redesign was created to promote the WETOP service.
This service is aimed at businesses that wish to offer their employees financial bonuses and incentives in the form of digital tokens.
The objective was to highlight the key benefits of using the program, such as improved employee retention and engagement, while showcasing how simple the implementation process is for companies.
1. Objective
The main objective of the redesign was to create a landing page that clearly communicates the advantages of the WETOP program for employers and emphasizes how it can drive employee motivation through rewards.
It also needed to outline the ease of implementation and provide clear calls-to-action for businesses to get started.
2. Scope
The project involved a complete redesign of the landing page, focusing on improving the user flow, simplifying the explanation of the WETOP program, and making the page more visually engaging.
Special attention was given to creating a structured layout that guides users through the benefits, implementation steps, and key selling points of the service.
3. Target Audience
The primary audience for this landing page is HR managers, business owners, and decision-makers in companies that are looking for innovative ways to increase employee satisfaction and loyalty through financial incentives.
The page needed to address their concerns about ease of implementation and provide confidence in the program’s value.
4. Research
Research conducted before the redesign included user feedback, competitor analysis, and understanding the needs of companies interested in employee benefit programs.
We also reviewed current trends in HR technologies and digital bonuses, ensuring that the design aligned with industry standards while addressing the audience’s specific pain points.
User Feedback
After the launch, the client expressed great satisfaction with the redesign, noting that it successfully met their goals of making the WETOP program more accessible and appealing to potential customers. According to the client, businesses have praised the landing page for its modern and clean design, which creates a professional and trustworthy impression. They were particularly pleased with how intuitive the user journey is, highlighting that the simplified presentation of the program has made it easier for companies to grasp how WETOP works.
The step-by-step process guide, along with the clear articulation of benefits, has been well-received, as it reassures companies that implementing the program is both easy and rewarding.
Related Project
Medly
Web Design